Ateliere 2.0

Having spent over a decade at Ateliere scaling the company’s international operation, bringing to market two of the industry’s most exciting innovations, I’ve cultivated a passion for turning complexity into opportunity. But I’m not just the former SVP of Operations or the new CEO. I’m a major investor with a deep personal and financial stake in Ateliere’s success. I believe in what we've built, in our technology, and in what we can become. That’s why I’m stepping up to take the reins for this next critical phase.

The road ahead won’t be easy. But then again, it rarely is. And I’ve never shied away from a challenge. My focus is clear: streamline our operations, continue to strengthen our financial position, and rebuild confidence across the board. I’m committed to making the tough decisions and doing the hard work necessary to secure a resilient, profitable future for our employees, our customers, and our investors. Today, I’d like to share my perspective on where the industry is headed and how Ateliere is adapting.

It’s not an exaggeration to say that the media landscape is currently somewhat chaotic. Rising demands for efficiency, dynamic content creation, and seamless delivery are compounded by challenges like tariffs, political turmoil, and broader economic pressures—factors that hit an already-struggling industry especially hard. Ateliere has always prided itself on staying ahead of the curve. I firmly believe that Ateliere’s solutions are not just advantageous in these times, but essential.

A New Perspective

At the 2025 NAB Show this year, our goal was clear. Ateliere needed to tackle the pressures faced by our clients to present not just cost-saving tools but solutions that actively drive revenue. We showcased how we're reimagining media supply chains—not as cost centers, but as significant value streams.

Traditionally, media supply chains focused on reducing costs or eliminating bottlenecks. While these efficiencies are critical, the future lies in helping organizations unlock latent potential. Simply put, media supply chains now need to pull their weight as revenue-generating assets.

Key trends we picked up from NAB highlighted the growing demand to execute complex tasks with smaller, more efficient teams, using fewer technology vendors. Increasingly, enterprises are seeking scalable cloud-based solutions that can manage multiple stages of the media lifecycle.

Ateliere is answering these demands by ensuring our tools not only support process improvements but also unlock revenue potential. For instance, media organizations can leverage underutilized content libraries, improving distribution speed while generating monetizable content—from short-form snippets to promotional assets.

Our Dual Focus

Cloud and software-defined live production tools are one of the fastest-growing segments in the media tech market. This outlook is reaffirmed by top industry analyst firms like Caretta Research, whose most recent post highlights media tech buyers’ preference for shifting away from proprietary single-purpose hardware appliances to flexible software-based solutions running on standard COTS servers or in the cloud. Ateliere is uniquely positioned to meet this demand with solutions that span the entire media lifecycle—from content creation and supply chain management to live production and global distribution.

As a result, we are sharpening our focus on our two core technologies:

Ateliere Connect – The ultimate platform for scalable, automated media supply chains.
Ateliere Live – Our cutting-edge, software-driven live production solution.

Ateliere Connect: Optimizing Media Supply Chains

Ateliere Connect is one of our greatest success stories. Powered by AI, it transforms dormant content archives into active, revenue-generating assets. But Ateliere Connect does far more than simply moving content from point A to point B — it intelligently streamlines, optimizes, and monetizes the entire content supply chain.

Here’s how Ateliere Connect is redefining content management and monetization:

AI Insights: Our tools can analyze extensive archives to uncover high-value content. For example, a studio recently used Ateliere Connect to identify old but highly relevant assets to create viral clips, revitalizing social media engagement and generating new ad revenue.
Rapid Scalability: Ateliere Connect is built to handle speed and scale, ensuring that regardless of audience size or location, distribution is seamless.
Effortless Collaboration: With teams increasingly dispersed globally, having tools that simplify workflows is non-negotiable.

It’s exciting to see customers realize that “hidden treasures” in their content libraries might only be a few clicks away. It’s even more rewarding watching them turn those treasures into measurable revenue streams. Whether you want to get the most out of underutilized libraries or seek faster ways to deliver content to global audiences, Ateliere Connect ensures that every asset works harder for your bottom line.

Ateliere Live: Transforming Live Production

Live production has always been a labor-intensive, hardware-dependent field. Ateliere Live changes that by introducing cost-efficient, software-defined solutions. Whether it’s breaking news or global sporting events, Ateliere Live ensures agility, scalability, and environmental sustainability through cloud-powered workflows.

At NAB, we showcased how Ateliere Live brings agility to real-world situations, enabling broadcasters to manage everything from pop-up concerts to global sports competitions. The spotlight was on how Ateliere Live’s agility solves real-world challenges for broadcasters managing everything from breaking news to live sports events. Here’s what sets it apart:

Cost Efficiency: Replacing traditional hardware with COTS, commercial GPUs and consumer-grade mixers and displays allows clients to slash production costs by decoupling workflows from expensive hardware while optimizing resources in the cloud.
Unmatched Adaptability: Deploy live production workflows on-premises, in the cloud, or in hybrid setups with the flexibility to scale and adapt to unique operational demands.
Environmental Sustainability: Meet sustainability goals through cloud efficiency and optimized resource usage, reducing live production’s carbon footprint.

This simplifies workflows, reduces operational complexity, and delivers live content with speed and agility. Whether it’s breaking news, live sports, or special events, Ateliere Live gives production teams the edge they need to excel.

Bridging the Gap Between On-Demand and Live Content

The ability to unify live and on-demand workflows is something our clients needed long before AI became a buzzword. Customers want “start to finish” solutions that reduce friction while empowering creativity. The seamless integration between Ateliere Connect and Ateliere Live lets customers unlock greater value at every stage of the media lifecycle, from live capture through post-production to final distribution.

Equally as important for the “start to finish” equation is our commitment to interoperability. I may not be a content creator, but I know firsthand that no two organizations operate identically. That’s why we develop modular services that can integrate with legacy systems or other cloud-first tools. Our public API allows you to incorporate your favorite third-party solutions while maintaining efficiency. You retain full autonomy while still benefiting from our ecosystem's holistic advantages.

From Vision to Reality

Our post-NAB strategy revolves around a singular driving principle: value creation. At Ateliere, we believe the future of media technology lies in enabling customers to transition from managing costs to unlocking value. And we plan to do the same thing with our company.

If your media organization is looking for smarter, faster ways to innovate, I’d like to personally invite you to explore what Ateliere can bring to the table.

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